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Friday, January 15, 2027 · 11:00 am–7:00 pm
The Waterfront Beach Resort, a Hilton Hotel
Huntington Beach, California
A day dedicated to the business of running a Pilates studio.
A full class schedule can look like success. But is the studio profitable? Can your team run it without you in the room? And when does it make sense to grow?
At the Studio Owner Forum, you’ll spend Friday with fellow Pilates studio owners working through those decisions. The day brings together a Studio Grow masterclass, an ask-an-expert lunch, a leadership session with John Garey and candid panel conversations about building a team and knowing when to scale. Bring a real challenge from your studio and leave with a clearer sense of what to tackle next.
Who's it For?
The Forum is designed for Pilates studio owners, founders and the people who lead their teams. Whether you’re running one location, stepping back from the day-to-day or considering a second studio, you’ll hear how other operators have approached similar decisions and what they learned along the way.
What we'll cover?
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Profitability. Look at what drives profit in a Pilates studio and which numbers deserve more of your attention.
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Leadership. Explore how to delegate, set expectations and give your team the support to take ownership.
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Hiring and retention. Hear how other operators recruit, develop and keep great instructors as their studios evolve.
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Growth. Learn which signs suggest you’re ready to expand and where you might need to strengthen the business first.
Friday Program
11:00 am–1:00 pm Studio Grow Masterclass
1:00–2:00 pm Ask-an-Expert Lunch
2:00–2:40 pm The Profitable Studio with Christa Gurka
2:50–4:20 pm Leadership Session with John Garey
4:30–5:10 pm Building the Team · Moderated by Erika Quest
5:10–6:00 pm When to Scale?
6:00–7:00 pm VIP Drinks with Arketa
All times are local to Huntington Beach. Program subject to change.
Choose your pass
Studio Owner Forum Pass · US$350
Join us for the Friday Forum, from the Studio Grow masterclass through to evening drinks.
3-Day Expo Pass
Join the Studio Owner Forum on Friday and stay for the full Saturday and Sunday Expo program, including workshops, movement sessions, business panels and the Expo Hall.
The 2-Day All Access Pass covers Saturday and Sunday. Choose the Studio Owner Forum Pass or the 3-Day Expo Pass for Friday Forum access.
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